The Chief Executive Officer of Ghana Export Promotion Authority, Madam Afua Asabea Asare  last Friday received an honour of prestige at the annual West African Nobles Forum at the Holiday Inn Hotel Accra.

Madam Asabea received the award of prestige in recognition of her integrity, honesty and accountability since taking up the role of Chief Executive Officer of the Ghana Export Promotion Authority.

The Governing Council of the West Africa Nobles Forum is a group of eminent West Africans, who identify deserving business leaders in the sub-region each year and present them with awards. The Governing Council nominations are guided by the criteria of corporate governance, integrity and exemplary leadership qualities displayed by these business leaders.

Madam Asabea Asare is noted for her innovative initiatives in promoting Ghana’s non traditional exports since assuming her role of Chief Executive in June 2018.

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Afua has 26-years’ worth management experience, working in a variety of corporate environments as a Staff and as a Consultant.
She is a Corporate and Cross-Cultural Trainer and Strategy Enthusiast known for her extensive knowledge in Integrated Communications and Organisational Development.

She sits on three Academic and six Corporate Boards, the latest being the Board of the World Business Angel Investors Forum, Ghana.


Afua Asabea Asare is a lifelong Positive Leadership and Strategy enthusiast with a background in Integrated Communications.

Asabea has a 26-year Management experience, working in a variety of corporate environments as a staff and as a consultant.

She has an MA in Positive Leadership and Strategy from IE University in Madrid, Bachelor of Laws (LLB) from KNUST, Ghana, Post-Graduate Diploma in Organisational Development from the University of Cape-Coast and MBA International Business from Ecole Superieur de Gestion (ESG), Paris.

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She also has a Certificate in Strategic Marketing Management from the Harvard Business School, Cambridge, Boston, a Post-Graduate degree in Communications Studies, School of Comm. Studies, University of Ghana, Diploma in Public Relations and Advertising, Ghana Institute of Journalism and currently pursuing a Doctor in Business Management and a Master of Science degree in Research from the Swiss Business School.

She has authored various industry and business articles, on coaching, leadership development, and on the diversity of thought and inclusion.

Asabea is the Founder and Lead Consultant at AYA & Company until March 2017 and also an adjunct Lecturer of Leadership, Entrepreneurship, Strategic Supply Chain Management and Mass Communication at the Ghana Institute of Management and Public Administration (GIMPA) the Presbyterian University College and a Visiting Lecturer and Speaker at the China Europe International Business School’s (CEIBS) Women in Entrepreneurship and Leadership in Africa (WELA) programme.

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She serves on the Board of Venture Capital Trust Fund and the Advisory Board on Africa for IE University in Madrid, Spain

In the past, she worked as General Manager and Head of Corporate Communications, Ghana Telecom, Public Relations and Training Departments of Ghana Ports and Harbours Authority, an intern in the Ghana Broadcasting Corporation’s TV News Room and Nippon Tetrapod Co. Ltd of Japan.


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