14th July 2024

Mawufemor Ashong, Digital Marketing Consultant for GIZ

The German Agency for International Cooperation (GIZ), in collaboration with the DHL, has trained some 20 owners of Small and Medium-sized Enterprises (SMEs) in the country to enable them broaden their client base through E-commerce.

Speaking at the training session, a GIZ representative, Dzansi Brian, said the initiative would increase the capacities of the SMEs in digital trade, and increase their business activities in national and cross-border digital trade.


He said the three-day training was to build the capacity of SMEs in natural beauty products, semi-processed foods such as dried fish and handicrafts in areas such as selling on digital marketplaces.

Working with platforms

A digital marketing consultant for GIZ, Mawufemor Ashong, said though participants knew about digital marketing, some were not doing it right so they had been educated in this regard to enhance their work respectively.

He said after the training participants would be further engaged from time to time to know how they progressing with the knowledge they have acquired.

The Managing Director of DHL, Mr Morgan Uloko, said customer satisfaction is key to everything as a startup SMEs, and advised them to make it their topmost priority.


He urged participants to be consistent in their service delivery, and always ensure that their products are of good quality.


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