23rd July 2024

Unilever Ghana has launched a new variant of Closeup toothpastes dubbed Closeup Complete Fresh Protection.

Closeup complete fresh protection is a new addition to the family of closeup variants.

This new toothpaste is a fluoride gel made with an active herbal ingredient, known as eucalyptus mint which prevents cavities and freshens breath.

Over the years, closeup has been associated with freshness but with Closeup
complete fresh protection, Unilever is offering you more than just freshness.

The product offers five unique benefits to the consumer, these are deep cleaning, fresh breath, cavity protection, strong teeth, and protection from germs.

The main key ingredient, known as the eucalyptus mint, dates back to ancient history in the year 1642, when Abel Janszoon Tasman explored Tasmania, an island of Australia and discovered this amazing tree.

According to George Owusu-Ansah, the Managing Director of Unilever Ghana,
“research has shown us that the eucalyptus herb has been very beneficial in dentistry and is tremendously good for strong teeth. The herb is mostly associated with its anti-inflammatory germicide that helps soothe receding gums and helps stimulate the growth of new gum tissue”.

He is hopeful that consumers who love their products and the eucalyptus herb will try this new variant and enjoy the additional benefits it offers.

Speaking at the launch, the Marketing Director of Unilever Ghana, Nana Yaa
Owusu-Ansah said that at Unilever, their sole aim is to always offer customers the
best of their brands. And in order to achieve this objective is by providing them with the kind of products they look forward to while focusing on their vision of expanding
their portfolio through innovation every often. She reiterated that this promise has been honoured with this new product and encourages the consumers to sample the products to help them with their dental health.

Unilever believes in working hard and continuously giving back to communities by
providing products that complement their state of complete wellbeing.

To launch the new closeup variants, guests were entertained with performances from
Joey B, La Meme and Kelvyn Boy coupled with team games, mass brushing
engagements, DJ takeover and many other experiential activities.

Many of the guests were entreated to sample the Closeup complete fresh protection product and also look out for the new variant in supermarkets and nearby shops nationwide.

Joel Boateng, the Oral Care Category Manager, encouraged consumers to stick to oral habits that promote good oral health.

The launch event was held at the Laboma Beach resort, 1.2km of La Palm Casino.

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